The trailing numbers are soft.
Stop letting them set the price.
Every buyer opens with last year's figures and a reason they justify a discount. The answer is not to argue about the future — it is to restate the year that has already closed, using the seller's own filed statements, and show what the asset produced once the fixable things were fixed.
The discount becomes the starting point
A weak trailing year is the first thing a buyer reads and the last thing they forget. Left unanswered, it anchors every number that follows.
A pro forma is a promise
Forward projections get discounted on sight, because everyone knows who wrote them and why.
Nobody can check your spreadsheet
A model the other side cannot follow is a model they will not trust — and one they will take apart in the room.
Twelve months, restated
The same twelve months the statements already report, with one rate decision changed and the occupancy it costs charged straight back against it. From The Harlow Hotel & Conference Centre.
Five more we build for.
Send us a live file and we will tell you within a day.
If there is an edge worth communicating in your numbers, we will say what it is and how we would make it. If there is not, we will say that instead and charge you nothing.
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