For founders and operators raising capital

A plan they can interrogate
beats a plan they must believe.

Investors discount decks because decks are built to be believed rather than tested. Give them a model that reproduces your actuals exactly at rest, then let them move your assumptions against you — the ones that survive that are the ones they will fund.

What you are up against

Your deck is assessed on its confidence

Without a way to check the reasoning, the reader falls back on how sure you sound, which is not an advantage.

The hockey stick eats your credibility

One unexplained inflection in a chart and everything else in the file gets re-read as sales material.

The diligence conversation starts from zero

Every serious investor rebuilds your numbers anyway. The question is whether they do it with you or without you.

A look inside

Calibrated to the actuals first

At rest the model reproduces the filed statement line for line. That property is what earns the forward case the right to be read at all. From The Harlow Hotel & Conference Centre.

Model at rest

Reproduces filed

every lever neutral, line for line

The change being argued

$420,731

with its cost charged against it, not assumed away

Assumptions the reader controls

including the ones that break the case

A baseline that ties to the statements before anything is claimed

Every driver exposed as a lever, including the unflattering ones

The counter-argument answered on the page

A valuation that moves with the reader's own assumptions

Unlock the full exampleYour name and email, once. Nothing automated follows.

Other situations

Five more we build for.

Listing brokersThe trailing numbers are soft.Buyer's repsYour number is the honest one.BorrowersA breach and a failing business LendersHold or act.Business brokersAdd-backs in the open

Send us a live file and we will tell you within a day.

If there is an edge worth communicating in your numbers, we will say what it is and how we would make it. If there is not, we will say that instead and charge you nothing.

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