STEELMAN
Steelman

You have the numbers.
We build the case.

To steelman an argument is to build its strongest honest form. That is what we do with financials. Send us the documents you have and the outcome you need, and we hand back one link: a live, interactive model that makes the decision obvious, with every document, drawing and video behind it under access control you hold. It replaces the deck and the data room at once.

Turnaround
Seven days
Two revision rounds included. 48 hours if you pay for the queue.
Basis
Reconciled to source
The model reproduces your filed statements exactly.
Price
$1,000
Per deal, built end to end. Nothing to sign before you see it.
What clients send us
Scanned operating statementsA pro forma nobody trustsThree spreadsheets that disagreeAn aging reportRent rollsA term sheetCovenant calculationsLast year's auditA business plan from 2019The email chainBank statements as PDFsA rate calendarScanned operating statementsA pro forma nobody trustsThree spreadsheets that disagreeAn aging reportRent rollsA term sheetCovenant calculationsLast year's auditA business plan from 2019The email chainBank statements as PDFsA rate calendar
What you get

Not a deck. A model they can push on.

A slide with a number on it invites an argument about the number. A model invites the other side to try to break it — and when they cannot, the argument is over. Move the assumptions below and watch the answer respond.

Try it

A 100-room hotel raises its rate and empties out a little. Does it win?

Charge more and you will sell fewer rooms. Everybody knows that. What almost nobody checks is what those rooms were actually contributing once you subtract what it cost to service them.

$184.80

+10% on $168.00

74.0%

4.0% below today — 1,460 fewer room nights a year

Why the empty rooms cost less than you think

A room you do not sell is a room you do not clean, supply, or pay a commission on. That is about $42.00 a night that leaves with it. Payroll, utilities and debt do not move either way — so every room you keep now carries a bigger share of margin.

The answer
Change in annual profit
+$270k
Revenue
higher rate, fewer rooms
+$208k
Cost that left with the empty rooms
1,460 nights × $42.00
+$61k
Change in profit
+$270k
Margin per room night
$142.80
was $126.00
Asset value at 9%
$10.0M
was $7.0M

This is the arithmetic we run on your own statements. The difference there is that every input is reconciled to a source document before it is allowed anywhere near a conclusion.

The problem

The case is already in your numbers. Nobody can see it.

Almost every hard decision we are brought into has the same shape. The evidence exists — it is sitting in an operating statement, a rent roll, an aging report — but it is buried in a format nobody reads carefully, and the person who needs to act on it has ten minutes.

So the decision gets made on impression instead of arithmetic. A lender calls a loan that had a fixable working-capital problem. A buyer walks from an asset that was mispriced in their favour. An owner accepts a number that their own budget contradicts.

We are not reporting on your numbers. We are constructing the strongest defensible argument those numbers support — and then making it impossible to look away from.

How it works

Four steps. Seven days.

You are involved in two of them. Everything else is ours.

01

You send us the mess

Operating statements, a half-finished pro forma, three spreadsheets that disagree, a term sheet, the email chain. Whatever exists. We do not need it organised — organising it is the job.

02

We find what the numbers actually say

Every figure gets reconciled to its source and the model gets calibrated until it reproduces your statements to the dollar. Only then do we look for the argument. If the numbers don't support the case you wanted, you hear that first, from us.

03

You get something that makes the decision obvious

A private, interactive site — not a deck. The other side can move the assumptions themselves and watch the answer hold. That is what makes it persuasive: it survives being poked at.

04

You send one link, and it stays live

On your own domain if you want one. Every document, drawing and video sits behind the same link under the same access control, for as long as the deal is running.

It replaces the data room

Your data room is a Dropbox folder.

Almost every deal in the country goes out as a shared folder with a login on it. The step up from that is a portal licensed in 1998 — real access control, wrapped in an interface older than the phone the buyer is holding, and a process that takes a week. Your documents go in ours instead, and open beside the numbers they support.

Everything goes in

Statements, rent rolls, appraisals, leases, drawings, site photography, video walkthroughs. Every file type is accepted. For each one you decide whether it informs the build, whether your own clients see it, and whether they can keep a copy.

You decide who gets in

One link you hand out. Anyone may ask; nobody is in until you approve it from your phone. Your terms are signed on the way in, or we generate a standard form against the province you are in. Access is granted and withdrawn per person.

The record, and the clock

Every view recorded by name, and the exact wording each person agreed to. Files are kept as long as your own regulator requires at no charge, and you can take a full export at any time. Nothing is ever deleted quietly.

The whole story, with screenshots
What it costs

No retainer, no minimum.

Nothing to sign before you see what you are buying.

One deal, built end to end

Delivered within 7 days of receiving your documents. Two revision rounds included.

$1,000
Priority turnaround

The same build, moved to the front of the queue and delivered in 48 hours.

+$750
Keeping it live

Hosting, your own domain, your documents and video, upkeep and access control, for as long as you need it.

$150/ month
Further revisions

After the two included rounds, or for a change of direction once it is live.

$250each

$1,000 is an introductory rate for our first ten clients. All figures in Canadian dollars. Portfolios, multiple entities and files in active dispute are quoted individually — we will tell you before we start, never after.

Have something that isn't landing?

Send us what you have and what you need to happen. If the numbers do not support the case, we will tell you that in the first conversation and you will not owe us anything. If they do, it is $1,000 and seven days.

Tell us what is stuck